4 August 2011 6 Comments

5 vital secrets of successful brand communicators

Those who do know understand success is not magic. It is based on progressive achievement of laid down goals. They have demonstrated and proven that a strong determination to excel is stronger than the will to blend in. We were examining great people like Seth Godin and Chris Brogan yesterday in a group discussion. Many […]

1 August 2011 16 Comments

How To make targets lifetime star advocates

Brands thrive just because there are consumers of what the brands’ offer. Without brand consumers no brand will exist. It has also be proven no brand survives just having a one time buyer  but having  depth of relationship which transcend just one night stands. Brand custodians know it is easier to maintain a happy customer […]

28 July 2011 24 Comments

Brand communication and Social Media lessons from ‘The 3 Idiots’

Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by […]

25 July 2011 88 Comments

Brand Influence or Popularity: Which camp are you?

We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and […]

31 May 2011 4 Comments

Brand communication in Africa: Why social media use is now essential?

Africa landscape today is ripe for social media use. There may be challenges starring the people at face, but when a brand sees and gives huge attention to challenges it will never make any outstanding move. Many B2C brands in Africa whose products are focused on grassroots appeal are still wondering, concerned about the population […]

14 September 2010 27 Comments

Brand building: how brand reinforcement helps

Few brands that have been built over half a century are still stealing the show. Brands like Coca-Cola, Time Magazine, Mercedes Benz, Disney, etc. still maintain their leadership category despite strong competition from challenging brands in their respective categories. One reason why this is so is their ability to constantly revaluate research and reinforce their […]

9 August 2010 36 Comments

Creating Brand Credibility

Branding is no doubt an essential part in business growth and development in recent times. Many businesses have been able to surmount tough market challenges as a result of the application of branding concepts. Many are still in the process of creating valuable perception in the mind of their prospects and buyers with the use […]

12 May 2010 11 Comments

How to re-invent your brand

We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is […]

3 June 2009 38 Comments

Is your personal brand cosmetic or dirty?

Sometimes we can be sincerely wrong because we do not take enough time to study how something works. Even though we put enough energy into it, the fact remains that our efforts can still be in disarray. Or what is the need for speed when destination is not properly determined and mapped out before one […]

25 April 2009 101 Comments

Build and grow your personal brand equity.

There is need to measure the competitive advantage, impacts a personal brand has over its niche like other forms of brands. Like other experts noted, to gain substantive advantage and value over others, manipulations, gimmicks, over bloated image laundering are counter productive to any personal brand equity building. As much as I agree that there […]