21 March 2012 0 Comments

Brand Communication: How to avoid disaster


Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious. If you are not an […]

10 February 2012 1 Comment

Brand Communication: experimenting with non-conventional channels


Brand communication when done right helps customers to understand the brand better and it delights them to become truly committed stakeholders at the long run. This process eventually increases bottomline. For this, brand communicators must constantly seek new creative ways of connecting with its target. Often, as trained professionals, we are tuned to follow known […]