yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]

Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool. No serious brands have any need of long preaching to appreciate this. You [...]

Whitney Houston was a great pop singer/brand. No one can deny this fact. History has it she was the only artist to chart seven consecutive No. 1 Billboard Hot 100 hits.  Houston was a hit maker extra-ordinaries. She had talents and she worked hard on developing and maximizing these talents. This was no surprise as [...]

Everything a brand engages in communicates. Whether brand acknowledges this or not is not important, it is afact. Brands like human often send wrong signal to its audience without knowing. We should never forget people have a right to interpret brand’s attitude based on their own perception. When a brand ignores every known and logical [...]

Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]

A brand’s life, like that of human is full of dynamics. Not obeying these dynamics as at when due makes life worthless. It is no longer news the great brand-Kodak, is gone and never to remain relevant again. The hand writing on the wall was obvious for this former strong analog film brand. It had [...]

Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]

National branding is as essential as any other forms of branding. Any nation that ignores this does so at its own peril. America is not just a world leader by mouth; it has consciously raised the bar of positioning despites its multi-various challenges. Successful American leaderships, even though not at their best or perfect forms [...]

Brand communication strategy in yesteryears mainly hinged on Newspaper and print Media adverts now. If brand did not have enough fund then, it could be a mirage to think of gaining any eyeball at all. The advent of internet, technology is changing the game plan. But now it is sheer foolishness  crying because our brands [...]

Citizen journalism in Nigeria or elsewhere is a slippery terrain. It can be compared to a two- edged sword: it has capacity to help and hurt at the same time. We now live in open universe where nothing is hidden anymore. The consciousness of this should help us to organize our brands’ lifestyle in a [...]