3 August 2016 0 Comments

CEO’s words as bomb? RCCG’s General Overseer’s Case Study


People say there are things that cannot be recovered.  Time, when wasted, words, when spoken. There are people who say a lot of rubbish and people never paid attention and there are people when they sneezed it is immediately amplified beyond normal especially in this hyper connected world. Watch your back is a great advice […]

15 June 2015 0 Comments

The Perils of Bad Branding


Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]

25 September 2014 0 Comments

Organization’s Spokesperson As A Liability? Nigeria Army As a case study


Nigeria has been in the news for various reasons. For most part it has been in the negative. From Boko Haram to Kidnapping of over Two Hundred  Chibok Girls and now with outbreak of Ebola Virus which is now being contained. In Public affairs, diplomacy, relations among others, there is need for adequate information management […]

13 September 2014 2 Comments

Weird MultiChoice Nigeria (@DSTVNg) Customer service way


Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]

3 September 2014 0 Comments

Online free classified Ad: why should small business embrace it?


Advertising is not a modern nomenclature. It is as age long as the society itself. As individuals, we are daily involved in advertising without knowing. When you wake up in the morning and brush your teeth as well as take your bath you are involved in subtle advertising. Asides from personal hygiene factor, your efforts […]

2 September 2014 1 Comment

How to create valuable visibility and strong thought leadership


We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others.  It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]

29 January 2014 0 Comments

New market jargons: How to position your brand for new opportunity


Change is the most constant thing in life is a statement many may have issues with. But the truth is that we cannot fight against the reality. The challenge with many is the rate at which things change. It has been difficult for them to catch up. Many are panting, yet they keep moving on […]

20 January 2014 2 Comments

Jacob’s Cross: lessons for digital and brand communication professionals


Life is a teacher. To maximize each day therefore we need to learn from daily events. But it will take a keen observer to benefit from life experiences. A drama/story may open your eyes to new horizons you may not imagine. Around Christmas 2013, DStV, a paid digital television across Africa broadcasted again for viewers […]

17 January 2014 0 Comments

Brand communication: the impact of brand storytelling on corporate success


Story makes us reflect on what used to be. Story telling is an age long art that many will cherish. We all love and remember bedtime’s stories because of their soothing, calming effects. Prior to now, many think telling their stories will make them vulnerable. They believed the past must be abandoned where it was. […]

13 January 2014 2 Comments

Brand experience and patronage: impact of the six universal emotions


We live in an age where brands’ consistent efforts to satisfy the jet age ‘oliver twist’ customers seem inadequate. It appears the more we try, the more they discover what you need to do more otherwise they will move to your next door neighbor-competitors. Whether we like it or not, the customers will continue to […]