26 June 2012 6 Comments

Brand Communication: 6 ways to destroy a brand’s DNA


Brand communication is one of the essential ways to build a successful and leading brand. If a brand has the solid foundation in vision and sound strategy but lacks necessary communication tactic that can help in strengthening its position among the competitors hope of survival is almost gone. Coming to what is DNA. The biological […]

19 February 2009 0 Comments

Getting the best of brand’s conversation


We have established that brand needs to establish conversation with its audience. This ensures that brand can remain above the murky water of economy today. Besides this, the continuous existence of brand in today’s economy is dependent on this. When a brand is engaged in conversation, the customers, audience do the talking on behalf of […]