6 March 2013 5 Comments

Hugo Chavez: 6 building blocks for Social/Digital media success

Late Venezuela’s President Hugo Chavez was an outstanding leader. Yesterday, his life was caught short after a long drawn battle with cancer which lasted for about two years.  For many Venezuelans, Hugo was a hero, while some opposition saw him as a clownish dictator.  Hugo ran into problem with his opponents based on his currency […]

14 January 2013 0 Comments

How to sustain your brand indispensability in 2013

We live in a world that is changing. What is true now may become obsolete in few hours. So we can rightly say nothing is absolutely indispensable. But that is not a reason to become lazy and give up on the issue of brand indispensability. Remember it takes years to be where you are now. […]

1 February 2012 0 Comments

Brand positioning: 5 pillars that help

Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive […]

30 June 2009 9 Comments

Generational gap and its implications for brand

There is no issue in accepting the fact that we live in an ever changing world. The wide gap in different generation is there for everyone to see. Interestingly older generation, the baby boomer still holds and cherishes their age long music, ways of dressing and marketing forgetting that the most constant thing is change. […]