Late Venezuela’s President Hugo Chavez was an outstanding leader. Yesterday, his life was caught short after a long drawn battle with cancer which lasted for about two years. For many Venezuelans, Hugo was a hero, while some opposition saw him as a clownish dictator. Hugo ran into problem with his opponents based on his currency […]
Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive […]
There is no issue in accepting the fact that we live in an ever changing world. The wide gap in different generation is there for everyone to see. Interestingly older generation, the baby boomer still holds and cherishes their age long music, ways of dressing and marketing forgetting that the most constant thing is change. […]
