28 August 2012 13 Comments

How feedback saved my brand from disaster


Feedback is favourite meal of champions. But many people, brands avoid feedback to their own hurt. As we know, sometimes feedback does not always fan personal ego. Feedback demands a brand should drop its toga of self-importance. But when properly managed, it is the best thing that can ever happen to a brand. One of […]

9 November 2010 11 Comments

Branding lesson from ‘A Good Man Is Hard To Find’


Those who insist on learning from a  line of thought associated with their pattern will miss opportunity in other sources they think cannot teach them anything. I am beginning to see that some movies have in them capacity to teach us greater professional lessons we cannot learn elsewhere. For those who know, I am not […]

16 January 2009 4 Comments

Managing brand experience


Many times brands-personal brand, corporate- invest so much money on relevant issues but ignore the major part where their actions speak louder than words. For those who care, we have maintained that brand is all about experience and perception. Perception has to do more with the mind and psyche of the customers. A brand is […]