30 November 2012 2 Comments

How Experiential Branding helps brand engagement


We live in the age of niche. The earlier you understand what you stand for the better. In the years’ past, marketing communication professionals were group under just one umbrella name. Today, it appears, many branches had sprung up. Some are now experiential marketers among others. The latest addition or may be it has always […]

24 July 2012 13 Comments

16 essential dynamics that make Influencers what they are


Being an influencer- whether online or offline, is a desirable thing. A person of influence commands respect and attention of others. There is a huge difference between being a person of power and a person of influence. A person of power gains is status through position while the person of influence is respected a lot […]

13 July 2012 22 Comments

Coca-Cola and Ronaldinho’s brand endorsement case study


Brand endorsement or ambassadorship has become popular. It is a phenomenon associated with the ‘borrowed equity’ syndrome. It is meant to cause more attention or create more awareness through a known face (in most times) whose brand personality, presence and personal resonate with the brand idea or target audience. Nike and Addidas as sport wear […]

12 July 2012 27 Comments

Brand positioning: how to push your small marketing agency above the sea level


The rate at which Marketing Agencies are springing up today is good for competition. Many have argued against proliferation of many small Agencies when they can merge with larger one to make a formidable team. My take is if a team feel they can bring necessary changes to the system and transform existing playing ground […]

26 June 2012 6 Comments

Brand Communication: 6 ways to destroy a brand’s DNA


Brand communication is one of the essential ways to build a successful and leading brand. If a brand has the solid foundation in vision and sound strategy but lacks necessary communication tactic that can help in strengthening its position among the competitors hope of survival is almost gone. Coming to what is DNA. The biological […]

4 June 2012 9 Comments

Brand communication: Dana Air crash and crisis communication management


One vital ingredient which promotes brand success is how effectively it communicates. Everyone involve in a relationship knows that what will become the lot of a relationship after going through crisis is majorly dependent on how effectively the parties involve communicate during and after the crisis or down time. Sunday June 3, 2012 brought to […]

30 May 2012 2 Comments

Online reputation: 7 reasons why it counts


Online reputation management today is no longer a joke. Advancement in technology and by extension, New Media opportunities has made this a vital part of brand management process. About two years ago, I was watching a Television programme. The guest then was one of the ex-governors in the Niger delta region of this great Nation. […]

28 March 2012 0 Comments

Basic steps to rule your market


As we know, developing great products or services and marketing strategies with heavy budget do not guarantee success. To be successful, a unique market to be dominated by you must be carved first. It is also wisdom to create barriers that will not be easy for the competitor to scale if the brand must continue […]

12 February 2012 0 Comments

Whitney Houston’s brand: 5 lessons brand can learn


Whitney Houston was a great pop singer/brand. No one can deny this fact. History has it she was the only artist to chart seven consecutive No. 1 Billboard Hot 100 hits.  Houston was a hit maker extra-ordinaries. She had talents and she worked hard on developing and maximizing these talents. This was no surprise as […]

15 January 2012 0 Comments

How to develop strategy that guarantees victory in crisis


Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect […]