8 December 2014 0 Comments

Startupland: advice for startup brand owners, entrepreneurs from Mikkel Svane etal


About two weeks ago, I granted an interview to business column of Vanguard Newspaper in Nigeria about my thought on digital communication in Nigeria, startup entrepreneurship among other issues. The opinion I shared are all  my own conviction of the stuff  I considered as  parts of  ammunitions entrepreneur must be armed with to excel. A […]

2 September 2014 1 Comment

How to create valuable visibility and strong thought leadership


We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others.  It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]

12 March 2014 2 Comments

Content development and Marketing: 7 ways to get the best for your brand


Those who ignore or are careless about content development and marketing for their brands today are playing with the future. The future is now and it can also be tomorrow. Wherever the future is for you, just be sure you are making it a great dawn. For those who know, online content development must begin […]

26 June 2013 1 Comment

Six reasons why social media marketing integration works better


There is nothing entirely new under the heaven. Those who have eyes can see a correlation or similarity in the past and the present.  Such similarity may not look exactly the same but there is something a discerning eye can see. Social or digital media is no longer new, it has become part of our […]

8 April 2013 4 Comments

The Digital media profession: right skill sets or ethical value?


The 21st Century has brought radical changes to human race. Everything is touched. Nothing has escaped the inferno of changes. Our professional outlook and in fact entire gamut of life will never remain the same. We can only adapt to the changes and flow with its current in order not to be left behind. As […]

2 April 2013 5 Comments

The Madiba brand: 5 lessons from an enduring brand


Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and Statesman. His entire life has been dedicated to the service of humanity. He remains one of the focused and selfless African sons. […]

22 February 2013 7 Comments

Google Glass Promo: 5 classic lessons on how social media helps in Product Pre-launch


Whoever says our lives will ever remain the same in this age of social media must think again. The fear of many that the world is coming to an end seems to be close to confirmation. That is on a lighter mood. One thing we cannot take away is we must  acknowledge the speed at […]

26 August 2012 5 Comments

Brand communication: 4 crucial factors that breed engagement


Those who understand how to make much impact with their brands will never joke with its communication and marketing strategies. Minus vision, these two pillars are the rock upon which the brand stands. They dictate brand’s well-being and state of health. If these two factors are missing, the brand’s affliction becomes terminal. It is just […]

16 August 2012 8 Comments

How to increase the value of online brand advocates


Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy  quality sharing from advocates, the result […]

15 August 2012 11 Comments

Brand communication and marketing: the David Becham way


Ability to draw applicable wisdom from others in turning around one’s own fortune is highly essential. Someone has said ‘experience is a great teacher especially if it is not yours’. Learning from the experiences of others will help a brand in no small way. It is good if we understand no brand is too big […]