26 June 2013 1 Comment

Six reasons why social media marketing integration works better


There is nothing entirely new under the heaven. Those who have eyes can see a correlation or similarity in the past and the present.  Such similarity may not look exactly the same but there is something a discerning eye can see. Social or digital media is no longer new, it has become part of our […]

26 June 2012 6 Comments

Brand Communication: 6 ways to destroy a brand’s DNA


Brand communication is one of the essential ways to build a successful and leading brand. If a brand has the solid foundation in vision and sound strategy but lacks necessary communication tactic that can help in strengthening its position among the competitors hope of survival is almost gone. Coming to what is DNA. The biological […]