30 July 2013 0 Comments

The Age of relevance marketing: will your brand survive?


Digital technology has thrown up a new demand in marketing process. It is no longer about good product and services alone. Nor is it mainly about the expertise of the management. While these are great additions, it will no longer be the only thing that counts. A big question now will be on the relevance […]

8 April 2013 4 Comments

The Digital media profession: right skill sets or ethical value?


The 21st Century has brought radical changes to human race. Everything is touched. Nothing has escaped the inferno of changes. Our professional outlook and in fact entire gamut of life will never remain the same. We can only adapt to the changes and flow with its current in order not to be left behind. As […]

4 June 2012 0 Comments

Attention Economy: 6 routes to prominence


Brand communication in Africa is gradually catching up with western style. The noise level is now rising. Africa business owners like the rest of the world now appreciate the value of online platforms. We are gradually paying to the value of attention economy. Getting relevant attention for whatever you do is a major factor. That […]

7 May 2012 2 Comments

Social media Success: impact of external links


I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without […]

10 April 2012 0 Comments

Brand success: Impact of time and chance


Brand success hinges on several factors. There is strategy factor, market forces and time element.  Not to forget also, there is the key role of management and other brand stakeholders. Brand success requires a village mentality to really blossom. While time is considered to be of great essence, can we actually say chance or what […]

14 February 2012 0 Comments

Online Media: five ways to Increase brand relevance and authority


Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool. No serious brands have any need of long preaching to appreciate this. You […]

15 November 2011 1 Comment

Brand relevance: 7 ways to strengthen your position


Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance […]