23 February 2012 0 Comments

Brand story: 5 techniques for crafting a compelling one


Everyone one has a story. Without one, there is no future. The reason why stories are important is because they help us understand the world and our place in the scheme of things. Therefore a true brand story illustrates where a brand is coming from, what it had faced with lessons, experience that resonate with […]

9 November 2010 11 Comments

Branding lesson from ‘A Good Man Is Hard To Find’


Those who insist on learning from a  line of thought associated with their pattern will miss opportunity in other sources they think cannot teach them anything. I am beginning to see that some movies have in them capacity to teach us greater professional lessons we cannot learn elsewhere. For those who know, I am not […]