25 March 2011 13 Comments

Brand Communication: How to command target market’s attention


Today, I am just thinking of how a brand can always command the attention of  its target audience. There are several ways this can be done. But not every way will lead a brand to stardom. So in my bid to get this resolved, I started making enquiries and asking questions from friends and researching on […]

28 August 2009 9 Comments

Brand target:do you know them?


Understanding the target makes your brand effective. Your audience is form the bedrock of your brand. They determine whether your brand will excel or not. If you do not know the basic facts about your target in terms of demographics, age, social strata, income etc. To create the right product or service will be an […]