Every brand activity has its own inherent opportunities as well as disadvantage. A wise brand manager must keep brand at the centre of all activities. Every brand activity represents a touch point opportunity. Every campaign opportunities should be used to communicate the value in your brand and not to achieve a single goal. What makes […]
Small, startup brands and social media advertising go hand in hand. There has never been a medium so welcoming and with so much potential. By developing a successful marketing strategy, a simple business idea accompanied by a strong plan can turn any brand into a household name – especially through the use of Facebook, with […]
Brand communication is one of the essential ways to build a successful and leading brand. If a brand has the solid foundation in vision and sound strategy but lacks necessary communication tactic that can help in strengthening its position among the competitors hope of survival is almost gone. Coming to what is DNA. The biological […]
