25 October 2013 0 Comments

How to communicate brand value in a campaign management process.


Every brand activity has its own inherent opportunities as well as disadvantage. A wise brand manager must keep brand at the centre of all activities. Every brand activity represents a touch point opportunity. Every campaign opportunities should be used to communicate the value in your brand and not to achieve a single goal. What makes […]

2 April 2013 5 Comments

The Madiba brand: 5 lessons from an enduring brand


Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and Statesman. His entire life has been dedicated to the service of humanity. He remains one of the focused and selfless African sons. […]

17 December 2012 0 Comments

Brand Positioning: Factors that will count 1n 2013


As we move towards the end of 2012 and are fast approaching a new year, it is time to take stock and  properly evaluate brands’ action and inaction that had culminated in whatever position we find ourselves. Many brands will never learn. They w ill rather continue in self delusion. They will rather think they […]