11 December 2012 2 Comments

How to Ignite and tap into Social Buzz Advantage


Recently I was reading an article in   PRNews on  the principles of buzz equity and I must confess it appears  anew light shines on my knowledge about social buzz creation in today’s 24/7 conversation world. Social buzz is now hot. Without this, brand may be in hot water. It is becoming obvious and imperative that […]

15 November 2011 1 Comment

Brand relevance: 7 ways to strengthen your position


Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance […]