yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]

Last Saturday at a meeting with one of my protégés, I was asked ‘Are you sure you are getting correspondence result in your personal brand’s effort online’? I said, it all depends on what individual is measuring or comparing his result with. Every thing that is worth doing is worth measuring. If a brand can not [...]