26 July 2013 4 Comments

Running effective twitter campaigns: 6 factors you cannot ignore

For those who do not know, a campaign in simple term is a process of running a goal oriented issue with a time and evaluation parameters. Business directory defines a campaign as ‘complete, planned course of action formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards’. Above definition helps […]

14 September 2009 6 Comments

Campaign: what is wrong with it?

In today’s world, campaign seems to be loosing the grip it used to have. Campaign used to be the magic wand that sold the idea to people. It used to be the last card when a brand, idea, product or service is not doing well and brand owners need to reinvent or rejuvenate the brand. […]