13 July 2012 22 Comments

Coca-Cola and Ronaldinho’s brand endorsement case study

Brand endorsement or ambassadorship has become popular. It is a phenomenon associated with the ‘borrowed equity’ syndrome. It is meant to cause more attention or create more awareness through a known face (in most times) whose brand personality, presence and personal resonate with the brand idea or target audience. Nike and Addidas as sport wear […]