We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
We are daily surrounded by different shades of ‘noises’. The noise level is very high. In the midst of this we can still relate with relevant information that is adding value to life and organization. These highly crafted and published contents are shared by Millions of online clans. Serious individuals and organizations do know content […]
Al Ries and many other experts in this field had dominated the discussion up till early 21st century. Some of their principles are still valid but will require modification. Their philosophies were unquestionable words of gods then because they thrived when technology had not boomed. While we are not saying Al Ries and co are […]
There is no denying the fact we are now in the digital age. Digital age is the age of socialization. The older generation users are catching up fast on the younger ones. The playing ground is no longer for specific audience/genre. Everyone is becoming active day by day. A big thank to increasing drop in […]
Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep changing. Better understanding of this must keep us at our toes as communication experts. Everyone is involved in a social media effort or a sort of campaign […]
Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]
