6 September 2013 0 Comments

Ten ‘how- to’ get your content on the digital viral lane


There is no denying the fact we are now in the digital age. Digital age is the age of socialization. The older generation users are catching up fast on the younger ones. The playing ground is no longer for specific audience/genre. Everyone is becoming active day by day.  A big thank to increasing drop  in […]

12 March 2013 3 Comments

How to walk through the tight rope of great digital campaigns and online business


Whatever we aim to do is achievable. Someone already achieved it or is in the process of breaking the news. Running online business or global digital campaigns today can be challenging but if we understand the metrics, we stand the chances. Two of Nigeria’s online retail services Konga and Jumai now enjoy investment from external […]

18 February 2013 2 Comments

12 negative factors that can affect social media efforts, campaign triumph


Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep changing. Better understanding of this must keep us at our toes as communication experts. Everyone is involved in a social media effort or a sort of campaign […]