5 August 2013 0 Comments

Communication team: 10 points that determine your survival in today’s professional enviroment

Bill Gates was once quoted ‘if I have the last penny, I will rather spend it on Public Relations (communication)’. This is a great signal to from a business guru who understands impact of communication in any business success. In many cases, communication activities and departments suffer budget cuts. It takes informed top management to […]

21 January 2013 0 Comments

How internal communication can be enhanced with Social Media

Effective internal communication strengthens employee communication and engagement.  More than ever before, effective internal communication breeds internal cohesiveness and commitment to achievement of corporate goals. Production of useful content through digital communication kits has become mandatory for every organization. This is highly essential today for global organization with presence in different regions. While we must […]

5 March 2012 1 Comment

Brand Communication: How to annex Competitive intelligence

Brand survival today is dependent on sound strategy. In addition to this the level at which the brand intimately knows its competitors is a good a factor. One of the best weapons in building sound strategy which aids brand’s prosperity is competitive intelligence. Many brands have overlooked the importance of competitive intelligence and had never […]