10 December 2010 6 Comments

Brand’s habit: How to cultivate great habit that leads to success

Today I will be examining the power of habit in human and brand’s success. Habits are formed and no one is born with one. I stand to be corrected on this though. Habit is seen as a pattern of behaviour, lifestyle, routine, custom, inclination and conventions. It is an old cliché that says ‘we form […]

11 February 2009 Comments Off on Innovation and brand’s profitability

Innovation and brand’s profitability

In my study of innovation, I have come to like Tom peters’ definition of the use of the word. Tom Peter says ‘Innovation is a number game, the guy who tries the most wins. He goes further to say that innovation can thrive where there is right brand culture, positive mindset that is willing to […]

7 January 2009 4 Comments

Rhythms,flow of creativity

David G. Morrison defines creativity as ‘knowledge times imagination times evaluation because when if any of these is missing, there will be no creativity’. Creativity is not a resident/citizen of any nation or continent. Research has showed that the most intelligent among us use less than ten percent of their brain values. The implication is […]