Communications, Media & Strategy Gavel

Today I will be examining the power of habit in human and brand’s success. Habits are formed and no one is born with one. I stand to be corrected on this though. Habit is seen as a pattern of behaviour, lifestyle, routine, custom, inclination and conventions. It is an old cliché that says ‘we form […]

In my study of innovation, I have come to like Tom peters’ definition of the use of the word. Tom Peter says ‘Innovation is a number game, the guy who tries the most wins. He goes further to say that innovation can thrive where there is right brand culture, positive mindset that is willing to […]

David G. Morrison defines creativity as ‘knowledge times imagination times evaluation because when if any of these is missing, there will be no creativity’. Creativity is not a resident/citizen of any nation or continent. Research has showed that the most intelligent among us use less than ten percent of their brain values. The implication is […]