30 August 2015 1 Comment

5 Digital marketing lessons I learned from Zain Asher of CNN and Cohbam


Professionals are not just professionals because of what they know but what they keep learning and giving. Learning is a life long thing. When we stop learning we stop being relevant no matter what we know now. Being a digital marketing professional is fun especially when it is what you love; not only because of […]

11 October 2013 0 Comments

How to properly turn a conversation to a campaign online


Vision and focus are two words which have relative meaning. They also have one thing in common- they blindfold.  Sometimes when we are pursuing our goals passionately, every other thing seems irrelevant. We may be looking but our minds are fixed on the goal before us. At this level, even if the physical eyes are […]

27 June 2013 0 Comments

Ten items Social media and life have in common


Whatever trade we are engaged in there must be a time to do self evaluation. This is essential for progress. Company sometimes say call this a retreat or strategy session. Called it by any name, you owe yourself this duty to examine your own progress. It is a time to assess the journey and learn […]

19 June 2013 0 Comments

Digital media success: five routes any dummy can ply


Average successful professional understands no idea is completely unreasonable. In every idea is a little light which has capacity to illuminate a huge darkness. To be successful in any endeavour, there must be a goal, planning and strategy development which must answer the questions: who, what, where, how and when. If any of these questions […]

13 May 2013 0 Comments

Online Social behaviours that can cost you so much damage


It is no news everyone has the capacity to be a creator and publisher. The internet age has empowered everyone to showcase their skills. Interestingly it is better if some just stay away from social media use. The reason is that staying away can make them reduce impact of damage they are causing their brands. […]

10 May 2013 0 Comments

Content marketing in Digital media: why a human face is essential


Many constantly affirm ‘Content marketing is the new face of advertising’. While many may not accept this as absolute truth, there is an element of truth in this. Those who still adhere strictly to traditional advertising without a blend of content marketing will soon realize their mistakes. The above debate is not really the focus […]