2 October 2013 2 Comments

Social media: 12 reasons why absolute focus on immediate gain destroys


Social media provides greater opportunity to reach larger audience. Unfortunately many forget to understand this opportunity has its own disadvantage too. There is always the tendency in human to focus on their own needs at the expense of what is ideal. There is no evil in having a short time and long term goal in […]

21 May 2013 1 Comment

Digital Media Management: how to maintan a balance


The duties of a digital media manager/content director are varied. It takes a sane person to maintain a balance. We mean those professionals who are poised, focussed and determined to excel. Some of the daily tasks include listening, researching, editing, proof-reading, publishing, content marketing, checking with legal department, getting update from various department and reading. […]