20 January 2014 2 Comments

Jacob’s Cross: lessons for digital and brand communication professionals

Life is a teacher. To maximize each day therefore we need to learn from daily events. But it will take a keen observer to benefit from life experiences. A drama/story may open your eyes to new horizons you may not imagine. Around Christmas 2013, DStV, a paid digital television across Africa broadcasted again for viewers […]

24 December 2013 0 Comments

How to become a better Digital media and brand communication professional in 2014

Those who know understand the increasing trend in globalization, consumerization of technology as well as individualism will keep growing. There will be revolution in every area. To expect things will go back to the way it used to be in 20th century may be an illusion. There is no point in crying over split milk. […]

23 July 2013 2 Comments

How to create a future for your brand with digital media

The future we talked about yesterday is here. Many of us do not realize this early. When the tomorrow we envisage comes, we postpone it till tomorrow. Unfortunately that tomorrow never arrives for many. Many keep regretting had they known this. I used to say that also. But I discovered if I trash that regret […]

15 July 2013 1 Comment

6 ways to extreme success on social media

There are several routes to success in every endeavour. But not every road gets you to the place you are going. In the new communication landscape we find ourselves, we know a solo run has become bygone game. Thinking community is the fastest way to growth. We must quickly add a caveat to this: only […]

27 June 2013 0 Comments

Ten items Social media and life have in common

Whatever trade we are engaged in there must be a time to do self evaluation. This is essential for progress. Company sometimes say call this a retreat or strategy session. Called it by any name, you owe yourself this duty to examine your own progress. It is a time to assess the journey and learn […]

3 May 2013 1 Comment

Five merits of Social media addiction

Addiction to some is an evil word. It connotes over dependence, obsession to something. Addiction in its negative mode can be bad. It has destroyed homes, organizations and outstanding careers. Sometimes addiction is a result of peer pressure. But in a recent chat with a group of people, our conclusion was that small or start […]

21 January 2013 0 Comments

How internal communication can be enhanced with Social Media

Effective internal communication strengthens employee communication and engagement.  More than ever before, effective internal communication breeds internal cohesiveness and commitment to achievement of corporate goals. Production of useful content through digital communication kits has become mandatory for every organization. This is highly essential today for global organization with presence in different regions. While we must […]

8 January 2013 2 Comments

Social/Digital Media and business performance

Knowledge is crucial. But applied knowledge is what helps. We constantly meet professionals who feel digital or social media has no significant impact on their lives. In the couple of days ahead, we will be discussing how social and digital media affect some professions. In this piece we will examine the impact of social/digital platforms […]

16 August 2012 8 Comments

How to increase the value of online brand advocates

Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy  quality sharing from advocates, the result […]

10 July 2012 28 Comments

Four principles of Social Media Success

Social Media like life is based on successful application of certain principles that guide its orientation and processes. If we keep violating these principles, things will run out of its course and one will need a lot of energy to drag on.  At the face value, many think they can do anything and get by […]