Times are changing fast. Brand communication professionals around the world and Africa are discovering the old ways would not work again. What makes the matter worse today is that it appears all spaces are taken. The best way to do it for some is to narrow down from mass market to unique niche or to […]
Every day I get request from people who are tired of investing time in building a strong brand community. Some have tried severally to build a profitable and engaging community without success. Some of them are aware that there is a possibility that such state exist where a brand can achieve long desired goal of […]
As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities become what they are. I have come to a strong conviction that strong communities do not just evolve; someone is committed to the […]
There is no need repeating the obvious. Humans thrive when there is interaction, bonding and not when in isolation. Humans are not wired to live in isolation. To be successful human/brand needs solid relationships, engagement with others. since the world has become a global village, building engagement withy locals only deprive brands the benefits that […]
It takes community to build brand. The interaction between the brand and its users needs to be strong for brands to excel. The crunch has considerably reduced the sum total of millions that can be spent on marketing, adverts and public relations. Building an online brand community can impact positively on physical, offline performance of […]