8 September 2009 13 Comments

How to promote contribution, connection in brand’s online community Part 2

This is the second and concluding part of the earlier post on this topic. Enjoy it. 1. Absence of too much technicalities: Most active communities do not make it mandatory for members to learn new software before they can participate in discussion, before expressing their opinions. I have come across few communities which I really […]

7 September 2009 30 Comments

How to promote contribution, connection in online community

Many-brand owners as well as community leaders, wonder why their online communities do not enjoy active participation. Online community like brands needs a lot of emotional interactions to promote active members’ involvement. Online community aim must rest on a regular provision, satisfaction of building common interest that endears community member to each other. Not that […]