4 September 2012 3 Comments

How employee grooming affects brand’s perception


A major dependence on a single branding item/issue often leads to brand destruction without knowing. This is often caused by the top management disposition, background and exposure. In cases where the CEO comes from Human resources background, there is always a tendency to focus of Human resources angle of the branding process. On the other […]

21 September 2010 14 Comments

Five Ways to Find the Perfect Employee for Your Corporate Brand


Branding Begins Before the Hire  When an employer seeks out the ideal employee for a corporate brand, the goal is based on the understanding that a brand is built from the inside out. The employees buy into the brand to the point of ownership; they completely buy into the brand and its identity. The first […]