26 May 2010 52 Comments

How to create a winning brand’s story that sells


Brand success is all about stories that aligned with a niche. If you have ever known what poverty is and you are able to break free from it and you can craft believable, creative, emotional processes of how you move from ground zero up, you will attract a good chunk of audience that is still […]

30 June 2009 3 Comments

Why brand consistency is important


Whatever brand promise and identity crafted, there is need to carefully examine its premise, channel, design before they are communicated. When the communication process is on, it may be too late to begin a new change. This process colors the mind of the niche as well as creates confusion. Any manipulation or constant changes in […]