26 October 2009 20 Comments

Rebranding Nigeria: The missing link


While I do not lay claim to being a national branding expertise, as a concerned brand strategist and communicator, I can not but occasionally express my thoughts on happenings in my home country. Our community must have noticed our consistency in operating within the confinement of the mission behind this blog: which is to help […]

20 July 2009 45 Comments

Result-oriented rebranding process


As much as we tried, we sometimes get it wrong. Though what we counseled is that before you set your ideas rolling, it is expedient to get an audience with a brand expert who will give accurate advice on how to get certain things right from inception. Rebranding cost money especially for those brands that […]