15 January 2009 13 Comments

Brand’s strength,power


Measuring the power, value of a brand is predicated on certain factors. Strength is defined by an online dictionary as ‘the property of being physically and mentally strong’. Strength represents, power, agility, balance, flexibility, muscle. Linley describes strength as, “a pre-existing capacity for a particular way of behaving, thinking, or feeling that is authentic and […]

8 January 2009 9 Comments

When the M.D goofed


Public relations and corporate communications managers often have issues telling their chief executives that they may need to surrender themselves to media and public speaking trainings. I have had causes to question the rationality behind hiring a professional just for the hype or just to belong if you will not listen to him or her. […]

24 December 2008 6 Comments

Tell Me More


Once again I often get called by our community here asking for further clarification on what personal branding is and how it can help in this time. Many believe it is just showing up. This is quite good as a beginner. Showing up is just a straightforward act and any one with good sense can […]

4 December 2008 6 Comments

Personality of leading brands.


When something is working for certain people, we sometimes conclude that the individual, group is just lucky. While I am not condemning the factor of serendipity working for one, I must say every successful endeavour carries a price tag. When I see industry leaders today, I do not envy them. By that I am authentic […]