28 January 2013 6 Comments

Brand Reputation: The risk in a Retweet ( A case study of El-Rufai and Eva Longoria)


The use of digital platforms has added a new dimension to conversation and brand communication management. Only people with little sense will think whatever is said on these platforms is just a joke that cannot attract any attention. This is much more so if people regard or hold the brand or person involved in high […]