13 November 2013 1 Comment

Rebranding and Repositioning: how to escape ‘Me Too”- A case study


Miley Cyrus is a good artiste we like with passion. We are just hoping no one misconstrue our ongoing review of what we considered as a rebranding and repositioning tactic of this twenty year old singer. We also believe her Publicists are doing a great work in this. But when an action calls for professional […]

28 August 2013 2 Comments

Miley Cyrus,VMA,Social Media and the need for balance


It is now a popular internet news that Miley Cyrus, a young lady who is twenty by all report, had gained unimaginable popularity from what many considered ‘indecent dress and public behaviour`. The Parent Television Council had issued a notice against unnecessary sexual innuendoes to market the yearly awarded which allowed Miley Cyrus such audacity. […]