6 December 2013 0 Comments

Nelson Mandela: the making of an iconic brand


Nelson Mandela, the great illustrious son of Africa and a citizen of South Africa died late last night. The great brand, a legend indeed, a true brand ┬álived a life that touched everyone. The life and time of this great personal brand exposed to us, brand managers, what it will require to enjoy global engagement […]

2 April 2013 5 Comments

The Madiba brand: 5 lessons from an enduring brand


Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and Statesman. His entire life has been dedicated to the service of humanity. He remains one of the focused and selfless African sons. […]