14 March 2011 1 Comment

Report from the Political Branding rountable


I was one of the keynote speakers at Brandwagon(A thought leadership Forum organized by M2 magazine) last week Thursday. The edition focused on Perspective on Political Branding in Nigeria. It was such a rich interdisciplinary session that brought together different views of experts from Branding, Communication, Marketing and Political consulting industry. Some of the keynotes […]

14 February 2011 5 Comments

Brand communication: How to communicate value instead of unproductive attack


Each brand has its own competitor. Brand excels when it has built enough equity that can sustain strong emotional attachment for life with its audience and not when it creates cults of ‘negative word of mouth crusaders’ President Goodluck Jonathan, the incumbent President of Nigeria, is doing his best to come back to power in April […]