12 March 2014 2 Comments

Content development and Marketing: 7 ways to get the best for your brand


Those who ignore or are careless about content development and marketing for their brands today are playing with the future. The future is now and it can also be tomorrow. Wherever the future is for you, just be sure you are making it a great dawn. For those who know, online content development must begin […]

25 October 2013 0 Comments

How to communicate brand value in a campaign management process.


Every brand activity has its own inherent opportunities as well as disadvantage. A wise brand manager must keep brand at the centre of all activities. Every brand activity represents a touch point opportunity. Every campaign opportunities should be used to communicate the value in your brand and not to achieve a single goal. What makes […]

26 June 2013 1 Comment

Six reasons why social media marketing integration works better


There is nothing entirely new under the heaven. Those who have eyes can see a correlation or similarity in the past and the present.  Such similarity may not look exactly the same but there is something a discerning eye can see. Social or digital media is no longer new, it has become part of our […]

28 January 2013 6 Comments

Brand Reputation: The risk in a Retweet ( A case study of El-Rufai and Eva Longoria)


The use of digital platforms has added a new dimension to conversation and brand communication management. Only people with little sense will think whatever is said on these platforms is just a joke that cannot attract any attention. This is much more so if people regard or hold the brand or person involved in high […]

12 November 2012 5 Comments

Online brand communication: How to shoot for the moon


 Online brand communication is not static. The dynamics and changes we witness in every sphere of life affect its success also. Hence any professional that worth his name needs to consistently upgrade. Today, we are a bit concerned for professionals who think they know it all and will not invest in buying books, reading online, […]

2 November 2012 8 Comments

How to check facts on Social Media: A case study of PM News & H.E Ajumobi


Social media as a tool has its own advantage and disadvantage. A major challenge many has with Social media is the accuracy of information shared on its platforms. Invariably many had thrown the baby away with the bath water. This is just because they are sticklers to news authenticity. Nobody will blame anyone for their […]

18 October 2012 10 Comments

How to build power brand online: A case study of Coca-cola 70Million+ fans


Building and sustaining power brand on social media or any kind of success at all is hard work.  A lot of thinking, strategy, tactic, commitment and great team who understand the strength in power sharing and group overriding goal achievement above personal ego are great qualities that help. We have taken time to observe some […]

23 July 2012 17 Comments

11 negative factors that nullify your Twitter efforts


Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]