22 August 2012 10 Comments

How to run an effective campaign and advocacy in the digital era

Changing times demand a different perspective to the way organizations must drive their system. In the digital era, organizations are trying hard to become the darling spouse of their customers. Unfortunately many become overly infatuated with technology and forget the benefits of real conversation. The shortcoming of others is traceable to lack or real consumer […]

29 June 2012 33 Comments

Social Media: 5 Bombshells for success

Any brand that cannot learn, unlearn and relearn may not survive in today’s world. The world keeps changing. Excelling in Social media platforms is an ongoing process. Take for instance, the issue of Google visibility and by extension Search Engine Optimization. Those who are experts know it is not a one night’s stand affair. That […]