29 July 2013 0 Comments

Social media campaign: when you must make a U-turn


Things do go wrong. Ability to note this on time with enough courage to make instant and right U-turn is the hallmark of great professional. In this piece we will be examining the right time to make amendment to one’s activities online. This will also assist many who may not know there is nothing wrong […]

15 January 2013 1 Comment

Social Noise and Social influence: A guide for decision makers


The level of noise is at the top of the roof. Everyone is talking and that may be good in some ways. Everyone now has the vocal or publishing power as long as the individual has access to the internet. Those who are constantly making decision on online influencers relations as well as advertising budget […]

20 September 2012 5 Comments

Online brand communication: tactics that give you an edge


We live in the age of web adaptation, communication and by extension, conversation. Conversation has increased the noise level. Getting attention today is a hard task. Many are talking but only few numbers are heard. Talking is cheap and common; receiving required attention is where the success lies. Many make the mistake of thinking all they […]