2 September 2015 1 Comment

Campaign fallout & remedy: Access Bank Plc case study


Brands are not to be dictators. Tides had changed. Any brand that is not listening to its customers today is already buried. Communication had changed from what it used to be. The law of marketing also is changing. Part of communication tools ¬†which ¬†make brand succeeds is campaign. It is a great tool of communication […]