26 July 2013 4 Comments

Running effective twitter campaigns: 6 factors you cannot ignore


For those who do not know, a campaign in simple term is a process of running a goal oriented issue with a time and evaluation parameters. Business directory defines a campaign as ‘complete, planned course of action formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards’. Above definition helps […]

19 November 2012 9 Comments

How to boost your online campaign result with the help of influencers


Online campaign result is a product of several factors. It starts with proper identification of the purpose of the campaign. We must also look at the target audience; identify who they really are and their behaviours. With this we also must craft right and effective message which fits in into the platforms the target uses. […]

7 May 2012 2 Comments

Social media Success: impact of external links


I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without […]

22 June 2011 7 Comments

Top 40 web personalities


It over six years I have being blogging. Three of which is on  third party platforms while I am close to three on this personally hosted blog. Many had asked me where I get inspiration from. Many want to get an idea of what I am reading online and how many of these online platforms […]

2 December 2010 12 Comments

Brand Communication: How to strengthen online influencer’s position


Today I may not command the kind of online attention desired, but I must acknowledged I am not where I used to be. You do not become an influencer overnight. It is a product of consistent action, learning on the way and making adjustment where necessary. In the course of my journey I have discovered some […]