6 May 2013 2 Comments

How to win Social media marketing war


Everyone (brand) seems to have seen the impact of technology on business. We live in the age of social communication and enterprise must be social to excel. No true brand with a desire to make outstanding progress today will ignore this tool. The war among Fortune 500 and other medium and small scale industries is […]

21 June 2012 7 Comments

African brands’ Communication: Time to step up the game


African brands’ communication is picking up faster in the past few years when  to two decades ago. Some of the brands with origin in Africa are raising their wings against other competitive brands across the world.  No thanks to the level of technology. Africans and its brands are fast embracing technology use. As much as […]

24 May 2012 2 Comments

Social Media: 8 steps to increase your relevance status


In this age of social business, it will be out of place to continue to wish, hope that social media will soon die a natural death. Following that path may not yield any meaningful result, at least not in the next few decades. Social media has become a great tool in the hands of start-up […]