30 July 2013 0 Comments

The Age of relevance marketing: will your brand survive?

Digital technology has thrown up a new demand in marketing process. It is no longer about good product and services alone. Nor is it mainly about the expertise of the management. While these are great additions, it will no longer be the only thing that counts. A big question now will be on the relevance […]

23 July 2012 17 Comments

11 negative factors that nullify your Twitter efforts

Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]