Communications, Media & Strategy Gavel

I passionately love social media but I have come to realise there is nothing that is permanently good without a side effect. Many drugs we use with fast and effective result do have some known and unknown effects. Yet we will not say because it has bad side effect we will rather remain in pain. […]

The use of digital platforms has added a new dimension to conversation and brand communication management. Only people with little sense will think whatever is said on these platforms is just a joke that cannot attract any attention. This is much more so if people regard or hold the brand or person involved in high […]

Social media is now a wonder in this generation as it gives voice to the voiceless. Everyone who has something to say now has a platform as long as they have access to internet. Social media revolution has brought a lot of changes to the way we communicate, market and conduct our affairs. Those who […]

Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]

Social media is a two edge sword. It has a lot of opportunities and can be a wild lion. Its ability to go viral distinguishes the media from forms of media. As much as we can try, some crises are not preventable while we have control over others. Working and annexing the benefits of social […]

Social media is a two edged sword. A brand success on it depends on how effectively it can manoeuvre the rough roads and land at the other side of the river. For most people they want to get it right at once. As a starter it may be possible today because we now have enough […]

For those who monitor online and regular media news in our environment, they would have heard the rumour of the acclaimed video of a female student that was sexually molested by some of her school’s mates. As we know this platform is not known for gossip. It is meant to educate, inform as well as […]