2 May 2013 2 Comments

5 reasons why online Brand monitoring is essential

 Digital media use has become part of our daily activities. Many are getting tired and coming to the conclusion there is no economic value outside having fun and staying in touch with political and other relevant news. While digital media use to some may be a time consuming project, one outstanding benefit of this medium […]

16 April 2013 2 Comments

Digital media intelligence gathering: 6 essential clues

We live in a world filled with orchestrated dangers. People kill people at a will. Bad people now strategically work out evil plot with success. In the midst of these all, we can discern clues that may help us to avoid impending danger if we are wise and diligent enough. We must all become intelligence […]

14 March 2013 1 Comment

Brand communication: danger of a bad spokesperson.

Brands ‘happen’ everyday. Every moment your brand is being assessed. Everything you say or refuse to say contributes to your brand reputation and perception. Any deliberate or unintentional act can become your brand’s permanent fixation. A vital part of brand communication strategy is the organization’s spokesperson. This role is not just for any sexy, beauty […]

25 September 2012 6 Comments

Social media steroid: dangers of being ‘high’ without significance

No one is immune today from the social media steroid. A recent info-graphics showed that out of over 950Millions Facebook users only 47% are males. This same stat also pointed out that over 500 Million Facebook users log on daily either to read or post content. This stat also showed that ages 25-34 use facebook […]

23 July 2012 17 Comments

11 negative factors that nullify your Twitter efforts

Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]

6 July 2012 16 Comments

Social Media: 10 easy routes to crisis

Social media is a two edge sword. It has a lot of opportunities and can be a wild lion. Its ability to go viral distinguishes the media from forms of media. As much as we can try, some crises are not preventable while we have control over others. Working and annexing the benefits of social […]

30 May 2012 2 Comments

Online reputation: 7 reasons why it counts

Online reputation management today is no longer a joke. Advancement in technology and by extension, New Media opportunities has made this a vital part of brand management process. About two years ago, I was watching a Television programme. The guest then was one of the ex-governors in the Niger delta region of this great Nation. […]

8 November 2010 6 Comments

Brands and online reputation: are you watching your back?

The web is now an essential part of brand’s daily living. Surviving without the web today is becoming a near impossible task. We live in the age of conversation. Almost everyone is talking. Those who have something worthwhile to say and those who just want to express their opinions. Any brand that ignores the web […]

19 February 2009 0 Comments

Getting the best of brand’s conversation

We have established that brand needs to establish conversation with its audience. This ensures that brand can remain above the murky water of economy today. Besides this, the continuous existence of brand in today’s economy is dependent on this. When a brand is engaged in conversation, the customers, audience do the talking on behalf of […]