15 June 2015 0 Comments

The Perils of Bad Branding


Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]

28 June 2011 10 Comments

Six effective ways of winning brand marketing war


When we see successful brands excelling in their marketing activities, we often think marketing is magic and there must be some charms  we need to look out for. This may seem true in some ways, but the real truth about marketing is it is not a magic but more of a science. It follows verifiable […]

19 February 2011 10 Comments

Brand communication in Nigeria:the future


Brand communication in Nigeria’s landscape is now attractive. I have taken time to observe the activities of frontline gladiators in the field. Most of our brand communicators in the nation have mastered the act of their professional delivery in the offline space. I am aware that many agencies are doing well in this regard. They […]

5 March 2010 9 Comments

Brands: silence may no longer be golden!


Silence is golden is an age long cliché. I used to be a fan of this and I am still in love with it. But the events that are unfolding today require that a re examination of what used to be valid truths now require modifications or changes. In the light of the age we […]

22 July 2009 72 Comments

Brand positioning and strategy success


Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but an oversight by the strategists. In a recent article by Chris Helle, Chris maintained […]

23 February 2009 2 Comments

Shaping strategy: is your brand ready?


In the previous article, we started a discussion on the force of shaping strategy. This will be the concluding part for now until further notice. We need to note that not every brand is cut out to engage in shaping strategy. To engage, brand must consider the following and be convinced that answers given are […]

23 February 2009 104 Comments

The force of shaping strategy-1


Not quite long,I read a recent Harvard Business review which discusses strategy. The article got my whole attention and part of what I learnt is what I shared with you here today. I do think if you have anything to do with idea development or strategy, it will be a good read. In a previous […]

20 February 2009 2 Comments

When adverts become wasteful.


I have watched with dismay how millions of Naira have been wasted on adverts by brands because of the erroneous believe that adverts alone is the buzz word to get into limelight. My heart aches when I see small business start getting involved in the rat race instead of using other avenues that can achieve same […]

3 February 2009 32 Comments

Personal branding for Executive/Personal assistants


Personal assitant/Executive Assistant evolved over the years as result of pressure on senior executive and the need to have someone who can help them solves other important details that they may not have time for. At the beginning, what is today called Executive/Personal  assiatnt is called Confidential secretary among other names.The role they played then […]

7 January 2009 7 Comments

Build to last brands


As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its time. In Africa, very few corporate brands have crossed the two hundred years of existence. Meanwhile, we have up to seven hundred years corporate brands in western world. […]