28 May 2010 11 Comments

Brands:What determines whether they will invest in your services


Many times brand custodians are concerned about pushing their products to the target market. Many assume that just creating a service is the end of it and people will rush in to purchase their services. This assumption is often based on the fact that the new service is a one- in- town bullet proofed idea. […]

30 December 2008 6 Comments

Career excellence in 2009


In times of recession, employee needs to know the ‘how’ of making impacts on the job that the company hire them for. This will guarantee them their position to stay while others are being lay-off.  David D’allessandro is much more correct today than when he published his book career warfare. For employees to retain their […]

12 December 2008 8 Comments

Perfection or progress?


It’s amazing to see people chase the shadow. The only thing such individuals get at the end is that they do not get anything or what is the value of a shadow? In pursuit of any project in life, the focus needs to be known from inception. This write –up has become necessary by a […]