23 May 2013 0 Comments

How to justify further investment in Social media project funding


Many Social and digital media managers are still having big trouble with budget allocation. C-suite has not seen any reason to increase their budget allocation. In most cases, the marketing Communication/corporate communication is usually the umbrella department where Social media is located. This department in itself is often underfunded. So before anything will reach this […]

19 November 2010 5 Comments

Brand positioning: How to enhance brand’s position with new projects


I am so excited this morning. This site has been down for over a week. No thanks to my host (which had internal  issues to resolve). I have been so concerned about my community. But having done what was humanly possible by making consistent contact with my host company and there seemed  to be nothing […]