2 December 2008 9 Comments

Building Personal brand reputation.


Reputation is defined as the general estimation in which a person is held by the public. It is also the state or situation of being held in high esteem. A specific Characteristic or trait ascribed to a person or thing. One can have a reputation for courtesy. ¬†Reputation is one of the pillars upon which […]

17 November 2008 12 Comments

Personal branding basics


Like a corporate organization, personal branding is also essential. Personal branding is the ladder an individual uses to escape the average, a device one uses to help potential buyers or readers perceive one as the person they have been looking for. The need to differentiate today is becoming an unavoidable route. ¬† We live in […]