15 December 2014 0 Comments

How to identify A Community, brand with legacy in the social age


Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power,  opportunities keep mismanaging their potential. The customer […]

18 January 2013 1 Comment

Social & Brand engagement fundamentals according to Martin Lindstrom


Engagement is fundamental to success in today’s a market. Social and brand engagement builds bonds that can lead to profitable exercise at both end. The arithmetic of engagement can be so simple if we understand the mechanics. But it has the potential of a stormy sea if vital legs are missing. For instance, to get […]

13 September 2012 9 Comments

Impact of Social proof on target decision


As an individual, my focus when it comes to anything in life is inclined towards quality over quantity. When it comes to Social marketing, I still have not changed this perception but event surrounding success in social media platforms is probably making me to do a rethink. That does not mean I am throwing caution […]