2 September 2015 1 Comment

Campaign fallout & remedy: Access Bank Plc case study


Brands are not to be dictators. Tides had changed. Any brand that is not listening to its customers today is already buried. Communication had changed from what it used to be. The law of marketing also is changing. Part of communication tools  which  make brand succeeds is campaign. It is a great tool of communication […]

26 August 2015 0 Comments

Video resume: 5 reasons professionals should consider it Now!


We live in a changing world. The world of work is rapidly witnessing its own changes. Technology, albeit internet is doing a lot of damage to age long tradition and no one is spared. Unlike before when job boards are great places to search for new position, things have moved in such a fast phase. […]

22 June 2015 1 Comment

6 factors that make online posts go viral


We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]

11 October 2013 0 Comments

How to properly turn a conversation to a campaign online


Vision and focus are two words which have relative meaning. They also have one thing in common- they blindfold.  Sometimes when we are pursuing our goals passionately, every other thing seems irrelevant. We may be looking but our minds are fixed on the goal before us. At this level, even if the physical eyes are […]

10 October 2013 1 Comment

The four-roller chair called Social marketing: You will fall if…


About three weeks ago, I walked into an office and learnt a firsthand lesson from observing  one of the company’s middle level managers. Whatever happened to his chair, it has three rollers instead of four.  In other words, one roller was out. The Manager has a chair that was very well-designed aesthetically. Looking at the top […]

5 October 2013 0 Comments

Digital Marketing & Online campaign: 7 ways to guarantee success beyond doubt


Marketing and campaigns today are no longer channeled exclusively through traditional media platforms alone. Since people are daily thronging the online media, it is now an ideal thing to consider using the available, relevant online media that can help achieve the goal. But while the online media is available for use, many are confused while […]

25 July 2013 3 Comments

Social Media communication: 7 salient factors that may harm your desired change.


The world we live needs changes to become better. Everything in our environment keeps beckoning for a change. It takes people who can see to understand the sign of his environment. Nothing is in its perfect estate. We must not leave the world the way we met it when we first showed up here. To […]

27 June 2013 0 Comments

Ten items Social media and life have in common


Whatever trade we are engaged in there must be a time to do self evaluation. This is essential for progress. Company sometimes say call this a retreat or strategy session. Called it by any name, you owe yourself this duty to examine your own progress. It is a time to assess the journey and learn […]

3 May 2013 1 Comment

Five merits of Social media addiction


Addiction to some is an evil word. It connotes over dependence, obsession to something. Addiction in its negative mode can be bad. It has destroyed homes, organizations and outstanding careers. Sometimes addiction is a result of peer pressure. But in a recent chat with a group of people, our conclusion was that small or start […]

16 April 2013 2 Comments

Digital media intelligence gathering: 6 essential clues


We live in a world filled with orchestrated dangers. People kill people at a will. Bad people now strategically work out evil plot with success. In the midst of these all, we can discern clues that may help us to avoid impending danger if we are wise and diligent enough. We must all become intelligence […]